best email marketing platforms and services for 2022
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15 Best Email Marketing Platforms & Services for 2022

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Email marketing is one of the most commonly used marketing tools today. But choosing the best platform for your needs can be a challenge. To help you make the right decision, we’ve compiled a list of the best email marketing platforms, based on our own experience and research.

Though it has been around for many years, email marketing has continued to evolve and become more effective for businesses.

The evolution of email marketing has led to more effective ways of reaching customers and potential customers. In the past, email marketing was often considered spammy and was not very effective.

However, modern email marketing is much more targeted and can be an extremely powerful tool for businesses when choosing one of the best email marketing platforms.

Best Email Marketing Platforms – Our Top 5 Picks

  1. Sendinblue – Overall best email marketing platform
  2. GetResponse – Best user-friendly email marketing platform
  3. ActiveCampaign – Best for automation
  4. AWeber – Best email marketing platform for beginners
  5. Convert Kit – Best for bloggers and creators

What Is Email Marketing?

Email marketing is the process of sending marketing messages, usually in the form of email newsletters, to a list of customers or potential customers.

Email marketing can be used to build relationships with potential and current customers, promote new products or services, or simply keep customers up-to-date on what is happening with your business.

What Is an Email Marketing Platform?

An email marketing platform is a software application or service provider that helps businesses send out email campaigns to their customers.

It can be used to create and manage mailing lists, track customer engagement, and measure the success of email campaigns. Email marketing software typically includes features such as automation, campaign tracking, reporting, list management, and other similar features.

How to Get Started With Email Marketing

  1. Choose an email marketing platform: Some popular options include Sendinblue or GetResponse. (Scroll down to find out more from our compiled list of best email marketing platforms.)
  2. Build an email list of subscribers: The first step to any successful email marketing campaign is to build an email list of subscribers. This can be done by offering a freebie for an email address, running a contest, or by starting a blog and offering free ebooks or guides related to your blog posts in exchange for an email address.
  3. Create high-quality content: Once you have a list of subscribers, it’s time to start creating content. This could be in the form of blog posts, eBooks, videos, or even just simple email newsletters. Whatever form your content takes, make sure it’s high-quality and something that your audience will find valuable.
  4. Send regular emails: Once you have a list of subscribers and high-quality content, it’s time to start sending out regular emails. This could be once a week, once a month, or even just a few times per year. The important thing is to be consistent with your emailing schedule so that your subscribers know when to expect new content from you.

The 15 Best Email Marketing Platforms

1. Sendinblue

sendinblue best email marketing platform
5 / 5
Editor’s Rating: 5 / 5
Try Sendinblue

An email marketing platform that does it all, Sendinblue is a one-stop shop for all your communication needs. The platform was first launched in 2012 with its roots in Paris.

While it was originally dedicated to transactional emails, it has now become a provider for mass emails and other communication solutions including SMS, Chat, Facebook, and CRM.

There are clean templates for establishing guidelines, AI and machine learning tools, and other features to help with general estimates on the best possible time of the day to send emails.

Opting to use a service like Sendinblue is sure to be a productive experience thanks to the simplicity. You can also simplify your workflow by viewing the various metrics provided.

Sendinblue Key Features

  • Sendinblue provides a built-in Customer Relationship Management (CRM) system.
  • 60+ email templates
  • Up to 300 free newsletter emails per day
  • Facebook Ads integration to help with lead generation
  • Shared inbox providing your entire customer email history
  • SMS Marketing to text contacts and increase engagement with your business

Sendinblue Pricing

Sendinblue has four pricing plans, Free, Lite, Premium, and Enterprise for companies that need more advanced features. With all plans, you can have unlimited contacts but you are limited to 300 emails per day with the Free plan, whereas with the paid plans, there is no daily sending limit.

PlanMain FeaturesPrice
FreeUnlimited contacts
Up to 300 emails per day
Chat (1 user)
SMS marketing
Free
LiteAll in Free +
No daily sending limit
Email support
Advanced statistics
starts at $22.50/mo
PremiumAll in Lite +
Marketing Automation
Facebook ads
Landing pages
starts at $58.50/mo
EnterpriseAll in Premium +
Priority sending
20+ landing pages
Access for 10+ users
Custom pricing
Sendinblue pricing on a yearly basis

What We Like

The free CRM built into the email marketing software, built-in SMS and Chat functionality, third-party integrations, and a solid free plan for beginners that includes unlimited contacts and up to 300 emails per day.

What Can Be Improved 

The search feature can be inconsistent. It could also do with better integration for transactional emailing, accounting functionality, and training new users.

Who is Sendinblue For?

If you’re looking for an email marketing platform that provides a high-quality service at a competitive price, then Sendinblue is definitely worth considering. The eye-catching interface is also encouraging to explore, with useful templates available to try out.


2. GetResponse

get response
4.9 / 5
Editor’s Rating: 4.9 / 5
Try GetResponse

GetResponse is one of the best email marketing software solutions for meeting the expectations of organizations that want to simplify their process of communication. The platform is currently available in 183 countries.

One way GetResponse is able to serve as an all-in-one marketing platform that spans emailing, marketing, and conversions. This is an effective way to grow the reach of your business.

GetResponse is able to address your needs with their smart automation tools, including an intuitive drag and drop builder for designing effective emails in the nick of time.

A particular point of interest with GetResponse is their Auto Funnel. A feature that gives you an easy marketing funnel for your email marketing campaigns. This tool is amazing for every aspect of marketing, easing you into the best practices.

GetResponse Key Features:

  • Auto Funnel is a tool that provides over 30 landing pages, templates, and sequences for better sales and lead generation
  • Landing page builder for better lead generation
  • Detailed tracker for website for on-page visits
  • Automated responses across emails, follow-ups, and easing new clients into your organization

GetResponse Pricing

GetResponse has four pricing plans, Free, Email Marketing, Marketing Automation, and Ecommerce Marketing for online shops and companies that need more advanced features. For the Free plan, you can have up to 500 contacts. The starting price for the paid plans includes up to 1,000 contacts.

PlanMain FeaturesPrice
Free1 landing page
Unlimited newsletters
Website Builder
Connect your domain
Signup forms and popups
Free
Email MarketingAll in Free +
Autoresponders
Unlimited landing pages
Unlimited Website Builder
Email scheduling
starts at €13.12/mo
Marketing AutomationAll in Email Marketing +
Marketing Automation
Event-based automation
Webinars
Advanced segmentation
starts at €44.28/mo
Ecommerce MarketingAll in Marketing Automation +
Quick transactional emails
Ecommerce segmentation
Abandoned cart recovery
Promo codes
starts at €86.92/mo
GetResponse pricing on a yearly basis (save 18%)

What We Like

Easily operable interface, AutoFunnel eases you into important marketing features, and the email builder is effective at creating compelling messages with drag and drop.

What Can Be Improved

Customer service should be more accessible, it is difficult to edit templates and confusing analytics.

Who is ActiveCampaign For?

GetResponse is a good choice if you’re completely new to marketing automation. The learning curve is basic and easy to get you into the concepts and ideas necessary for growth. However, there are better pieces of email marketing software out there for experienced users.


3. ActiveCampaign

activecampaign best email marketing platform
4.8 / 5
Editor’s Rating: 4.8 / 5

ActiveCampaign is a solid email marketing software thanks to the collection of features provided. In a nutshell, this is a service that manages to perfectly synchronize everything it offers, giving users a seamless delivery.

Affordability is one of the main selling points of ActiveCampaign, and it is truly competitive. If you’re running a smaller team within your organization, you should look toward an email marketing platform.

There is an emphasis on the presence of AI and machine learning across the system, so that could work really well in your favor if you’re into that sort of thing.

Is also worth noting that ActiveCampaign is designed for intuitiveness with easy-to-manage workflows and over 870 integrations with a large number of apps including WordPress, Facebook, Shopify, Salesforce, and more.

ActiveCampaign Key Features:

  • Email marketing with an emphasis on eye-catching newsletters and promotional campaigns to increase conversion and retention rates
  • Easy to set up a welcome guide series for new users of your brand, and messaging for customers on upsell opportunities
  • Landing page builder built-in for a better presentation
  • Testing features such as simple split and A/B testing
  • Email personalization based on contact information of users

ActiveCampaign Pricing

ActiveCampaign has four pricing plans. The Enterprise plan, as the name suggests, is suited for big companies and is required to get in touch with the sales team in order to get a price quote. The starting price for all plans includes up to 500 contacts.

PlanMain FeaturesPrice
LiteMarketing Automation
Unlimited Email Sending
Drag & Drop Email Builder
Campaign Reporting
starts at $9/mo
PlusAll in Lite +
Landing Pages
SMS Marketing
Branded Forms
starts at $49/mo
ProfessionalAll in Plus +
Website Personalization
Predictive Content
Split Automations
starts at $149/mo
EnterpriseAll in Pro +
Custom Reporting
Custom Domain
Free Design Services
Custom pricing
ActiveCampaign pricing on a yearly basis

What We Like

The free CRM is built into the email marketing software, built-in SMS and Chat functionality, a solid free plan for beginners, and easy third-party integrations.

What Can Be Improved  

The search feature can be inconsistent. It could also do with better integration for accounting functionality, and training new users.

Who is ActiveCampaign For?

ActiveCampaign is an email marketing platform that is quite impressive and sure to satisfy users that enjoy integration with multiple services. It is best suited for small to medium-scale businesses. If customer support is a big deal for you, this is worth the investment.


4. AWeber

aweber
4.7 / 5
Editor’s Rating: 4.7 / 5
Try AWeber

AWeber is an email marketing platform that is quite interesting to use. It has been around for over 20 years, offering a good amount of features for users to dive into as they attempt to expand.

If you’re running a team as a small business or an entrepreneur, AWeber can prove to be just what you need. It has all the basic features expected from email marketing software solutions, but the way it handles them will be the true test of its efficiency.

With AWeber, there are automation and workflow optimization solutions, A/B testing, a drag and drop email editor, and over 700 design templates to use.

All features of AWeber are included within all its plans with pricing based on the subscribers on your list.

AWeber Key Features:

  • A/B testing to simulate possible options with email marketing
  • Drag and drop email builder
  • Tagging and dynamic content to reach a target group with campaigns
  • Template designer for branded emails powered by AI
  • Segmentation for subscribers

AWeber Pricing

AWeber has two pricing plans, Free, and Pro. On both plans, you get up to 500 subscribers ( you can add more with the Pro plan, but the price will also increase accordingly. )

PackageMain FeaturesPrice
FreeLanding pages
Web push notifications
Drag and drop builder
Email templates
Ecommerce
Free
ProAll in Free +
Advanced email automation
Remove AWeber branding
Detailed analytics
Sales tracking
starts at $16.15/mo
AWeber pricing on a yearly basis (Save 19.2%)

What We Like

Great automation solutions, landing page builder for lead generation, consistent emails are delivered to users and top-notch customer service.

What Can Be Improved

Sales and conversion tracking could use a few improvements, the interface is slightly dated, and the drag and drop editor can be buggy sometimes.

Who is AWeber For?

AWeber is a useful and one of the best email marketing platforms that helps you communicate with your subscribers in a more natural way. So, if you’re a mid-sized or small-scale enterprise, you can take advantage of its great automation to create a personal touch.


5. Convert Kit

convertkit best email marketing tool
4.6 / 5
Editor’s Rating: 4.6 / 5

One of the best email marketing platforms around, ConvertKit comes with its own special quirks to contend with. It possesses a welcoming team and a wonderful approach to email marketing.

By using ConvertKit, you’re basically setting yourself up for a nice experience as the tool is designed for creators across the board.

Whether you’re a blogger looking to expand your reach, or an artist trying to connect better with your audience, ConvertKit can be a blessing to use.

The platform allows you to engage with your audience better than most email marketing software solutions due to the presence of landing pages, email workflows, data management, personalization, and more.

To help with your flexibility while using ConvertKit, it possesses integrations with platforms like PayPal, Stripe, and over 70 more.

ConvertKit Key Features:

  • Personalization for email marketing campaigns
  • Professional landing page builders and sign-up forms to increase conversions
  • Sell your digital products through ConvertKit
  • Personalized automation functions

ConvertKit Pricing

ConvertKit has three pricing plans, Free, Creator, and Creator Pro for established creators scaling their business. Each starting price includes up to 300 subscribers.

PlanMain FeaturesPrice
FreeUnlimited landing pages & forms
Send email broadcasts
Sell digital products & subscriptions
Community support
Free
CreatorAll in Free +
Live chat & email support
Free migration from another tool
Automated funnels & sequences
starts at $9/mo
Creator ProAll in Creator +
Facebook custom audiences
Newsletter referral system
Advanced reporting
starts at $25/mo
ConvertKit pricing on a yearly basis (you get two months free)

What We Like

CRM to follow potential leads, affordable pricing along with a good free trial, and broad integration options with other platforms.

What Can Be Improved

ConvertKit can benefit from some more templates, reports could also be more detailed to include bounce rates, and the landing page builder deserves an overhaul.

Who is ConvertKit For?

ConvertKit is a great tool to use if you’re a smaller creator that just needs better reachability with your audience. If your goal isn’t to meet some target metric set by shareholders for every quarter, you’ll be perfectly satisfied with what ConvertKit has to offer!


6. Constant Contact

constant contact
4.5 / 5
Editor’s Rating: 4.5 / 5

When an email marketing platform has been around since 1995, there is probably a secret sauce worth checking out. Thankfully, after spending time with this platform we can confirm that they have some interesting ideas that have contributed to their longevity.

Constant Contact lets you elevate the level of your email marketing campaigns, giving you a taste of the professional level of marketing that you might be missing in your organization. It has integration with over 270 apps, offering extra services to the platform.

With Constant Contact, you’re basically bound to see a lot of progress as they have automation, social marketing for improved lead generation, and website/landing page builders. These will be especially fruitful for smaller businesses.

Constant Contact Key Features

  • Landing page and website builder to drive new traffic
  • Automation for various purposes including welcoming new subscribers and providing follow-up communication with returning users.
  • A/B Testing for new ideas and potential changes in your newsletter or marketing campaigns
  • Social media posting to update customers

Constant Contact Pricing

Constant Contact has two pricing plans, Core, and Plus. The starting price for the paid plans includes up to 500 contacts.

PlanMain FeaturesPrice
CoreEmail Marketing
300+ email templates
Social media posting
Real-time reporting
starts at $9.99/mo
PlusAll in Core +
Automated emails
Auto-generated segments
Conversion & sales reporting
starts at $45/mo
Constant Contact pricing on a monthly basis

What We Like

Good email design options, event registration, and poll features, great custom email lists, and flexibility

What Can Be Improved

Customer service could be better, and the drag-and-drop interface could use an overhaul.

Who is Constant Contact For?

Great for small businesses looking to grow and connect with users more. The mass emailing and social marketing features are sure to prove useful for expansion.


7. MailerLite

mailerlite email marketing platform
4.3 / 5
Editor’s Rating: 4.3 / 5

An email marketing platform based in Lithuania, MailerLite is still quite young with a dedication to the international market. As a platform focused on providing email marketing software solutions across a wide range of countries, you’ll be happy to experience what they have to offer.

The main focus with MailerLite is the ease of use, so there are amazingly developed features that will make life easier for you. The basic and understated appearance is designed to make it have a welcoming interface for even the least tech-savvy users.

One huge benefit of MailerLite is its forever free plan for organizations with less than 1,000 email subscribers. With this feature, you’ll be able to grow at your own pace.

Key Features:

  • Easy to use landing page builder for lead generation and sales
  • Template gallery
  • 24/7 customer support via chat and email
  • Campaign personalization with advanced targeting features

MailerLite Pricing

MailerLite has four pricing plans, Free, Growing Business, Advanced, and Enterprise for large organizations with special requirements. Each starting price is based on up to 1,000 subscribers.

PlanMain FeaturesPrice
FreeDrag & drop editor
Email automation builder
10 landing pages
Signup forms & pop-ups
Free
Growing BusinessAll in Free +
Sell digital products
Unlimited templates
Dynamic emails
starts at $9/mo
AdvancedAll in Growing Business +
Enhanced automations
Facebook integration
Custom HTML editor
starts at $19/mo
EnterpriseAll in Advanced +
Dedicated success manager
Dedicated IP
Custom landing page design
Custom pricing
MailerLite pricing on a yearly basis

What We Like

Unlimited automation, free forever with 1,000 subscribers and 12,000 free emails with monthly rollover, quick response from support.

What Can Be Improved

Lack of customization for users on how often they want to receive emails, the Workflow creation process could use some tutorials, and some integrations can feel clunky to use.

Who is MailerLite For?

We think MailerLite is an amazing tool if you’ve got a tight budget and you’re looking to improve your communication. By this assumption, it is especially great for bloggers, entrepreneurs, and small business owners.


8. HubSpot

hubspot email automation tool
4.2 / 5
Editor’s Rating: 4.2 / 5

HubSpot is an affordable tool and a nice way to get a plethora of features from an email marketing platform. With HubSpot, you’re getting access to an amazing CRM that manages to provide access to useful customer data. Translating this data into useful information will help you create better emails for customers.

HubSpot is the type of platform that provides a good combination of marketing and ease of use. Once you’re integrated into the ecosystem of this service, you’ll appreciate the way your users can be able to experience customer satisfaction and a better CX.

There are multiple hubs in the service targeted at marketing, sales, and other relevant features for scaling.

HubSpot Key Features

  • The HubSpot CRM platform is very useful
  • A drag and drop template editor is included for convenience
  • Emails can be automated
  • Your customer’s data can be protected with GDPR-compliant forms and opt-ins

HubSpot Pricing

HubSpot has three pricing plans, Starter, Professional, and Enterprise for large organizations with special requirements.

The Starter plan includes 1,000 marketing contacts, and additional marketing contacts can be purchased in increments of 1,000 from $45.00/month.

The professional plan includes 2,000 marketing contacts, and additional marketing contacts can be purchased in increments of 5,000 from $224.72/month.

The Enterprise includes 10,000 marketing contacts, and additional marketing contacts are sold in increments of 10,000 from $100.00/month.

PlanMain FeaturesPrice
StarterForms
Email marketing
Landing pages
Live chat
starts at $45
ProfessionalAll in Starter +
Dynamic personalization
Multi-language content
Ad conversion events
Salesforce integration
Campaign reporting
starts at $800/mo
EnterpriseAll in Professional +
Single sign-on
Hierarchical teams
Adaptive testing
Permission sets
Predictive lead scoring
starts at $3,200/mo
HubSpot pricing on a yearly basis

What We Like

Amazing premade email templates, call recording option, ability to track email impression, open and click rates, tracking deals.

What Can Be Improved

Sometimes data can be lost when merging client records with some integrations, Workflows can be improved to account for updates, and information can be reflected across the board faster.

Who is HubSpot For?

If your company is looking for new ways to improve customer behavior and retention, HubSpot provides enough data collection features to learn valuable information. Compared to other email marketing software solutions, HubSpot is among the very best at data collection.


9. Moosend

moosend email marketing service
3.8 / 5
Editor’s Rating: 3.8 / 5

Moosend is yet another one of the email marketing software solutions we’ve found that could be beneficial for small businesses. There is a nice free plan available, providing you with a nice chunk of features that can take you quite far in terms of growth.

Creating email lists with Moosend is great because you’ll still have the opportunity to customize your messaging according to your own intentions.

Email lists can be organized based on parameters of your choosing including customer behaviors, creating an ecosystem that feels personalized for the types of customers that your organization attracts.

Moosend also offers other features that are standard on email marketing platforms such as custom sign-up forms for upselling with marketing automation.

Moosend Key Features:

  • List Segmentation to organize email lists according to customer behavior metrics and parameters
  • Effective customer support including phone calls
  • Custom sign-up forms for users to opt into your email list
  • Landing page builder for higher conversions

Moosend Pricing

Moosend has three pricing plans, a Free trial that you can use for 30 days, a Pro plan that starts at $7/month and includes up to 500 subscribers, and an Enterprise plan for companies with custom requirements.

PlanMain FeaturesPrice
Free TrialDrag & drop editor
Email automation builder
10 landing pages
Signup forms & pop-ups
Free
ProAll in Free Trial +
Transactional Emails
SMTP Server
starts at $7/mo
EnterpriseAll in Pro +
Account Manager
Priority Support
SSO & SAML
Dedicated IP
Custom pricing
Moosend pricing on a yearly basis

What We Like

Moosend simplifies the development of new ideas, has great real-time analytics, useful for sending transactional emails, and images and videos can be added to newsletters.

What Can Be Improved

Could do with a better user interface, better pricing tier options, modernized template designs

Who is Moosend For?

Moosend is a nice tool to use if affordability and volume are your concerns. If you’re the type to send emails regularly to a variety of demographics, you’ll find that this is a nice way to get to your target audience.


10. Ontraport

ontraport
3.7 / 5
Editor’s Rating: 3.7 / 5

Ontraport is an all-in-one email marketing software solution that has automation and CRM features, designed to help your organization gain better leads and natural communication channels with your audience.

By choosing Ontraport, you’re going to be able to truly customize the experience delivered to your users. With this service, you’ll be able to build and visualize core business practices that will astronomically benefit the reach of your business.

Beyond the offerings of its competition, Ontraport lets you truly create a lifecycle for customers through the platform, letting you learn the best practices for customer retention. Once you’ve acclimated to it, you might never really need to switch to something else.

Ontraport Key Features:

  • Deliver responsive email campaigns to your users
  • Track engagement and activity related to interactions
  • Automate communications for customers at every stage of their customer journey
  • Sell products and process payments on the platform
  • Create custom metrics within your dashboard

Ontraport Pricing

Ontraport has four pricing plans, Basic, Plus, Pro, and Enterprise. All pricing plans come with unlimited email sends, but each has its own number of included contact.

For the Basic plan, you have up to 1,000 subscribers, up to 2,500 subscribers for the Plus plan, up to 10,000 for the Pro plan, and up to 20,000 subscribers or more for the Enterprise plan.

The Enterprise subscribers can purchase additional contact and email packages at a rate of $99/month per 100k additional contacts, and $99/month per 100k additional emails.

PlanMain FeaturesPrice
BasicEmail Marketing
Campaign Maps
Automated Follow-up
Transactional Email
$79/mo
PlusAll in Basic +
Ecommerce tools
Facebook integration
Membership Sites
$147/mo
ProAll in Plus +
Email Delivery Consulting
Marketing ROI Tracker
Custom Objects
$297/mo
EnterpriseAll in Pro +
VIP Support Option
$497/mo
Ontraport pricing on a monthly basis

What We Like

Automation is truly seamless and easy to get set up, the interface is simpler to learn compared to most of the competition, and third-party integrations are great.

What Can Be Improved

A mobile application will be very useful, data tracking can be better, and the CRM needs some more touches to feel more useful.

Who is Ontraport For?

Ontraport is one of the best email marketing platforms available today, but that doesn’t exactly absolve it of the few issues on the platform. If you’re looking for a way to ensure that your company can reach new targets, Ontraport is suitable enough.


11. Pabbly

pabbly email software
3.6 / 5
Editor’s Rating: 3.6 / 5

Pabbly is an online platform that is quite extensive with its offerings for users. With it, you’re likely going to be enjoying the benefits of the business management bundle at a low cost. Pabbly Plus is a paid tier of the service and is sure to be the ideal way to enjoy this service.

Pabbly offers some enjoyable features for users with a need for some all-rounder features.  There are tools for email marketing, email list cleaning, and subscription billing.

While enjoying what it brings, you’re also best left aware of the fact that the paid and free plans have their own limitations in the grand scheme of things.

Integration with Pabbly is interesting thanks to the availability of in-built and external SMTPs totaling over 50. You can also take advantage of Pabbly to send emails with them while avoiding extra charges.

Pabbly Key Features:

  • Drag and drop email editor for convenience
  • Automation for follow-up email interactions with users
  • Collect leads through subscription forms from users
  • Over 500 email templates to use that can be customized to your own preferences

Pabbly Pricing

Pabbly has four pricing plans, Free, Rookie, Pro, and Advanced. All plans include the same features, the only difference being the number of contacts you can have with each plan.

PlanMain FeaturesPrice
Freeup to 100 SubscribersFree (for 7 days)
Growing Businessup to 5,000 Subscribersstarts at $24/mo
Advancedup to 15,000 Subscribersstarts at $41/mo
Enterpriseup to 50,000+ Subscribersstarts at $83/mo
Pabbly pricing on a yearly basis (-20% off)

What We Like

Automation is quite simple to operate, software and applications can be integrated, and data collection is quite robust for the price.

What Can Be Improved

Trigger action could be better, the integration process with new software can be simplified, and actions for certain software applications need to be more useful.

Who is Pabbly For?

Pabbly is a nice choice if you’re running a company that will like to expand its reach with large email volumes. It has more than enough features to ensure that potential customers are reached, and the 500+ templates make for a diverse group of options when constructing emails.


12. Mailchimp

mailchimp
3.6 / 5
Editor’s Rating: 3.6 / 5

Mailchimp is one of the biggest email marketing software solutions in the world, and it is no surprise that it is widely used. This tool has a lot to offer users, providing them with a level of reliability that is tough to match the competition.

While using Mailchimp, you’re sure to benefit from their established features and years of user feedback and deliberation.

There are multiple audience types that can enjoy the benefits of this service, offering you a chance to engage in email automation, templates, and data segmentation for a better understanding of your audience.

There are multiple directions that you can go with your business, and Mailchimp has all the right tools to inform your best possible decisions.

Mailchimp Key Features:

  • Predictive insights on your users based on their activity with your platform
  • A/B testing to improve conversion rates
  • Landing page and website builder to increase customer retention
  • Ability to design customer journeys with an accessible tool

Mailchimp Pricing

Mailchimp has four pricing plans, Free, Essentials, Standard, and Premium for businesses that need more customizations. The Free plan has a monthly email send limit of 10,000 sends, and a daily limit of 2,000.

Each starting price includes up to 500 subscribers.

PlanMain FeaturesPrice
FreeMarketing CRM
Creative Assistant
Mailchimp Domain
Forms & Landing Pages
Free
EssentialsAll in Free +
Email & Landing Page Templates
Customer Journey Builder
A/B Testing
starts at $11/mo
StandardAll in Essentials +
Send Time Optimization
Behavioral Targeting
Custom Templates
starts at $17/mo
PremiumAll in Standard +
Advanced Segmentation
Multivariate Testing
Comparative Reporting
starts at $299/mo
Mailchimp pricing on a yearly basis

What We Like

Email automation is convenient and easy to setup, creating new email templates is super simple, and user lists are organized in one location.

What Can Be Improved

A/B testing can be improved to be a bit more immersive, the user interface could use a touch of upgrades, and the website builder needs some improvements.

Who is Mailchimp For?

Mailchimp is a nice tool to use if reliability is one of your top priorities while running an organization. As perhaps the biggest name among the best email marketing platforms, Mailchimp is consistent with its operations.


13. Omnisend

omnisend email marketing software
3.5 / 5
Editor’s Rating: 3.5 / 5

Omnisend is a good email marketing software solution that does a nice job of becoming a one-stop-shop for all your marketing and communication needs. With Omnisend, you can truly get to the bottom of your expansion issues as it gives you a vast number of tools for engagement.

With integration across various social media platforms and availability in over 130 countries. As an e-commerce company, Omnisend is exactly what you need to use.

Visitors to this site can get relevant messages, rather than deal with unnecessary fluff emails. This will help you advertise your new offerings to customers that fit the bill perfectly.

User activity with Omnisend is nice to track as the information is provided in an understandable manner. Segmented campaigns in the channels are the main feature that will get you hooked with Omnisend.

While using prebuilt automation on this platform, your customers will feel like their needs are catered to, even prior to them discovering whatever new item they need from your company.

Omnisend Key Features:

  • A large number of professional templates are available to try out
  • Automation is simpler with pre-built workflows for your customer journey
  • Audience segmentation for campaigns across multiple channels
  • Analytics to track successes and ideal strategies to pursue

Omnisend Pricing

Omnisend has three pricing plans, Free, Standard, and Pro. The Free plan comes with up to 250 contacts, whereas the Standard and Pro plan starting price includes up to 500 contacts.

PlanMain FeaturesPrice
FreePre-built Automations
Popups & Signup Forms
Performance Reports
Up to 60 SMS
500 emails/mo
Free
StandardAll in Free +
Customer Success Manager
24/7 Chat and Live support
Unlimited Web Push Notifications
6,000 emails/mo
starts at $16/mo
ProAll in Standard +
24/7 Priority Support
Up to 3,933 SMS/mo
Unlimited emails
starts at $59/mo
Omnisend pricing on a monthly basis

What We Like

Setting up email templates on this platform is quite simple, follow-up campaigns are very convenient and effective to use, and automation helps to save some valuable time.

What Can Be Improved

New options for email customization could be presented, the platform needs to offer more flexibility with the customization, a better offering for free users.

Who is Omnisend For?

Omnisend is great for companies that want to automate multiple aspects of their business, especially communication. It eases the process of SMS, email marketing, and workflows. This is an email marketing platform that relieves a good amount of effort from the hands of companies.


14. Gist

gist email software
3.5 / 5
Editor’s Rating: 3.5 / 5

Gist is a good email marketing platform that offers everything you need if you’re looking to expand with the help of emails and automation. Other than marketing, Gist is also useful for sales and support, helping organizations gain better engagement from customers. It is one of the better options for creating a good customer journey.

As an all-in-one marketing solution, Gist is able to excel at giving you a full view of your business across different angles. This is a platform worth your investment if your organization needs to learn more about the intricacies of customer behavior.

Using Gist, your organization will get access to some advanced tools to help with your needs, including an event tracker that provides information on customer behavior while on your website. There’s also a knowledge base that helps with processing customer support issues with ease.

Gist Key Features:

  • Tags and actions can be created to understand customer behavior
  • Audience segmentation to improve the quality of your campaigns
  • Schedule messages according to your own variables
  • GistBot provides a high level of support to users

Gist Pricing

Gist has three pricing plans, Free Forever, Professional, and Premium which include more advanced features for large organizations. The starting price on both paid plans includes up to 1,000 subscribers, whereas the Free plan includes only up to 200 contacts.

PlanMain FeaturesPrice
Free ForeverContact management
Website & event tracking
Contact segments & tags
Signup forms and popups
Email marketing
Free
ProfessionalAll in Free Forever +
Triggered emails
Drip campaigns
Single step automations
Custom email domains
starts at $19/mo
PremiumAll in Professional +
Visual automations builder
All pre-built templates
Facebook & Instagram ads
Ecommerce integrations
Email statistics & reports
starts at $29/mo
Gist pricing on a monthly basis

What We Like

With Gist, you’re bound to love the way this platform can provide live chats and ease support for your users, the follow-up is quite nice to use, and the customer support is highly effective and responsive.

What Can Be Improved

The knowledgebase for Gist could be better as new users need to deal with a lot of dead ends at first, CRM could be expanded for a better experience, and forms need more interactivity for segmentation.

Who is Gist For?

Gist has all the features you could ask for with email marketing software, and the price is very attractive to potential buyers. Small businesses will be especially pleased with how well gist helps you try out new features for expansion.


15. Campaign Monitor

campaign monitor
3.2 / 5
Editor’s Rating: 3.2 / 5

Campaign Monitor is an email marketing software tool that is easily one of the best ways to grow your business. It is easy to use, provides relevant features, and manages to feel consistently present in every step of your customer journey.

If you’re considering a new way to expand your audience and guarantee more growth in the long term, you can’t go wrong with Campaign Monitor. It has enough to make your brand standards reach a whole new level with the presence of next-level emails such as YouTube or Vimeo content embedded.

Automation with Campaign Monitor is also quite nice to use, allowing you to truly control the nature of emails, when they are sent, and the actions that can trigger them.

Campaign Monitor Key Features:

  • Insights and analytics to observe the best ways to approach growth
  • Integration with multiple third-party applications
  • Sign-up forms to increase user interaction
  • A customer journey designer to help with emails
  • A/B Testing for new features
  • 24/7 Customer Support

Campaign Monitor Pricing

Campaign Monitor has three pricing plans, Basic, Unlimited, and Premier. All plans include more or less the same features, the biggest difference being the number of emails you can send monthly ( 2,500 for the Basic plan and unlimited sends for the Unlimited and Premier plans). Each starting price includes up to 500 contacts.

PlanMain FeaturesPrice
BasicDrag-and-drop builder
Transactional emails
Campaign Tags
Signup forms
starts at €9/mo
UnlimitedAll in Basic +
Countdown timer
Time zone sending
Priority Email support
starts at €29/mo
PremierAll in Unlimited +
Send time optimization
Email section locking
Premier Email support
starts at €149/mo
Campaign Monitor pricing on a monthly basis

What We Like

The functionality is truly relevant in every aspect of operations, images and videos can be inserted easily for marketing, and mobile compatibility is quite great and convenient.

What Can Be Improved

The email editor could allow a little more control from users, subscription management is pretty tedious to set up, and email testing could be added to know whether certain channels are still useful.

Who is Campaign Monitor For?

Campaign Monitor is a suitable email marketing platform for creating emails tailored to specific audiences. With this platform, you’re equipped with the potential to design personalized messages and newsletters that can be sent out en masse.


Can You Make Money With Email Marketing?

You can definitely make money online with email marketing, but it will take some effort on your part. You’ll need to build a large list of subscribers, and then send out regular email newsletters with quality content. The more relevant and useful your content is, the more likely your subscribers will be to open and click through to your links.

You can also make money by promoting products and services to your list that are relevant to their interests. If you do it right, email marketing can be a very lucrative way to make money online.

Inspiring stories – Successful email marketing campaigns

Maliha made last year in 2021 over $4,125 in only 4 days by selling her $125 course to 33 people from her list of 1,200 email subscribers.

By the end of the day, I had a total of 33 sales in four days. The course was selling for $125, so I made $4,125 total in just four days.

Maliha ( thesideblogger.com )

Final Thoughts on Best Email Marketing Platforms

Email marketing platforms are an important part of any online marketing strategy. They can help you reach a large audience, build relationships with customers, and generate leads and sales.

However, the best email marketing platforms are not a magic bullet, and there are some important things to keep in mind when choosing a provider.

Some providers offer free plans with limited features, while others have robust paid plans with a wide range of features. Be sure to choose a provider that offers the features and services you need.

In addition, consider your budget and make sure you’re getting good value for your money. Email marketing services can be an excellent investment, but only if you’re using them effectively.

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Cosmin is a full-time blogger and has been designing and developing websites for over 8 years. He's a crypto enthusiast and loves anything tech-related. This led him to start greenhunt.io, where he helps people launch and grow their own online businesses, through comprehensive how-to guides and reviews.