While website speed optimization and SEO are important, they’re not the only things that matter when it comes to ranking in Google. The quality of your content, links, and overall user experience are also major factors.
This is where Ranktracker comes in. It’s an all-in-one keyword tracking tool that helps you monitor all of these factors so you can make the necessary changes to improve your website’s ranking. But is Ranktracker really the best keyword tracking tool out there?
In this Ranktracker review, we’ll take a look at all the features this keyword tracking tool has to offer, what are the pros and cons, and how much it cost, to help you decide if it’s the right tool for you.
What is RankTracker?
Ranktracker is a keyword rank tracking tool that enables users to track the position of their website keywords in search engine results pages (SERPs). As the SEO landscape continues to evolve, keyword tracking tools like Ranktracker have become increasingly popular. This is because they provide a valuable way to track and monitor the performance of keywords on your website.
The tool also provides data on the average monthly search volume and cost-per-click (CPC) for each keyword. Ranktracker can be used to monitor SEO progress and identify opportunities for keyword optimization.
How Does Ranktracker Work?
To use Ranktracker, users simply need to enter their website URL and target keywords into the tool. Ranktracker will then generate a report showing the position of the website for each keyword in SERPs. Users can track progress over time by comparing reports from different dates.
Additionally, Ranktracker can be used to research competitor keywords and track the SEO performance of competitor websites.
With Ranktracker you can:
- Get an overview of your website’s ranking progress
- Track your keyword ranking progress over time
- Find out which keywords you’re ranking for
- Discover new keywords to target
- Get detailed insights into your competitors’ ranking strategies
- And much more!
Who is Ranktracker For?
Ranktracker is recommended for people who need to track keyword rankings and monitor SEO progress, including:
Digital marketing agencies
Using a keyword tracking tool like Ranktracker can help identify which keywords are most popular with consumers and potential customers. This information can then be used to create targeted campaigns that are more likely to reach consumers interested in the product or service being offered.
Website owners ( bloggers, online shop owners, etc.)
The most obvious reason why website owners such as bloggers, and online shop owners, should use Ranktracker, is to track the progress of their SEO efforts. By tracking keywords, website owners can see which ones bring in the most traffic and adjust their content and marketing strategy accordingly.
Another reason to use a keyword tracking tool like Rankmath is to keep an eye on the competition. By knowing which keywords are bringing them traffic, website owners can adapt their own strategy to try and capture some of that traffic.
Ranktracker Key Features
The main features of Ranktracker are Rank Tracker, Keyword Finder, SERP Checker, SEO Checklist, Reporting, Website Audit, and its latest feature, the Backlink Checker.
There is also a new upcoming feature called Backlink Monitor expected to be released next month ( June 2022 ). Next in this Ranktracker review, we’ll take a look at each of these features and see how they work.
1. Rank Tracker
The Rank Tracker is the core feature of Ranktracker and it allows you to track your keyword rankings across multiple search engines.
It is very easy to set up and it generates plenty of vital information for your tracked keywords.
How to use the Rank Tracker feature?
Step 1: Click the “Set up” button – The first step to set up a new tracking in Rank Tracker, is to access the feature by clicking on the second icon in the left-side navigation bar. You can also set up a new tracking while on the Dashboard page (the first icon on the left side navbar) as it will redirect you automatically to the Rank Tracker page after clicking the “Set up” button.
Step 2: Type de domain URL – Choose the domain type protocol (http, https, or both) of the domain name you want to track, type the domain or the URL, and click “Next”.
Step 3: Add Keywords – After clicking the Next button, it will take a few seconds while Rank Tracker generates a list of suggested keywords that you could use. If none of them seem useful to you, you can just type the keywords you want to track, in the textbox above the suggested keywords list.
Step 4: Pick the search engine(s) – Next, choose the search engine(s) you want Rank Tracker to use for tracking your keyword rankings, and the device’s type, desktop or mobile. You can choose between Google, Google Places, Google News, Google Images, Bing, Yahoo, and Yandex. Choose Google desktop and mobile or go for all of them if you want more details in your tracking reports.
Step 5: Choose the location and language – Next, choose a location in the Tracking Settings panel visible on the right side of your screen. Both the location and the language are crucial because they will determine which search engine Rank Tracker uses to track your keyword rankings. You can also get inspiration from the locations of suggested keywords.
Step 6: Add competitors and finish – The last step is adding your competitors. Rank Tracker will track their keyword rankings as well, so you can see how you stack up against them. This step is optional, but it’s a good idea to add at least a few competitors. When you are done, click Finish.
2. Keyword Finder
The Ranktracker Keyword Finder is a great way to find new keywords to target. It’s very easy to use and it gives you a lot of great data, like location, keyword difficulty (KD), search volume, CPC, and more. The great thing about this feature is that you can also export all of this data into a CSV file.
How to use the Keyword Finder feature?
First, you’ll need to enter a seed keyword into the “Search Keyword” field, and you can search either by keyword or by the domain name. Ranktracker will then generate a list of related keywords.
You can then filter the list by multiple criteria and below we will explain each filter in more detail:
|Keyword||the list of searched keywords and other related variations|
|Location||the location of your tracked keywords|
|Search||this field allows you to search for similar keywords by clicking the arrow button|
|KD||the difficulty of ranking for a particular keyword|
|Trend||the trend of search in the last 12 months|
|Volume||the average monthly search volume for a particular keyword in the chosen country|
|CPC||the average cost per click for a particular keyword that advertisers pay on their ads|
|PPC||the level of competition in pay-per-click advertising|
How to create keywords lists
A keyword list gives you the opportunity to easily save and organize your searched keywords and access them later.
Once you’ve found a keyword that you want to target, you can click on the “Add to list” button visible in the top left corner of your search results. By doing so, a popup window will appear and it will offer you the possibility to either create a new list or search for an existing one.
If you don’t have a list, click the “Create new list” button and type a name for your new list. Next click “Create list and add keywords”.
3. SERP Checker
With the SERP Checker you can instantly check location-specific results and see the level of competition and how difficult will be to rank for that specific keyword.
How to use the SERP Checker
To start a new search, visit the SERP Checker page and type your desired keyword, choose the location (either global or a specific country), the device type (desktop or mobile), and hit the search button.
After clicking the search button, it will take a few seconds while Ranktracker fetches the SERP results from Google.
Ranktracker will show you the top 7 results for your keyword, as well as their Rank, URL, and Title.
4. SEO Checklist
As the name suggests, Ranktracker’s SEO Checklist is a to-do list of sorts that helps you keep track of your SEO progress and what needs to be done next.
This tool is really useful, especially for beginners and small businesses that don’t have an in-house SEO team.
The SEO Checklist Sections
The SEO Checklist is divided into six sections – Setting Up, Researching Keywords, On-page SEO, Content Strategy, Off-page SEO, and Social. Each task in the checklist has a brief description and a link to a more detailed article.
- Setting up – Ranktracker will guide you through the process of setting up your website for SEO success. This includes tasks such as verifying your site with Google Search Console and Bing Webmaster Tools, setting up your robots.txt file, and more.
- Researching Keywords – Ranktracker will help you find the right keywords to target for your SEO campaigns. It provides checkboxes for researching your competitors and choosing the right keyword strategy.
- On-page SEO – This section contains checkboxes with guides that will help you optimize your website’s pages for the keywords you’re targeting, such as creating optimized URLs, removing duplicate pages, adding alt-tags for your images, and much more.
- Content Strategy – The Content Strategy includes steps that will help you create a content strategy to attract more visitors to your website.
- Off-page SEO – This section provides checkboxes related to creating backlinks for your website to improve your search engine rankings.
- Social – The last SEO Checklist section is related to social media.
With Ranktracker’s Reporting feature, you can create detailed reports including your progress and what keywords you have gained or lost rank for.
You can also see how many backlinks you have, your social media stats, and your top 10 competitors for each keyword. This is all valuable information that can help you understand your SEO progress and where you need to focus your efforts.
Another great thing about Ranktracker’s Reporting feature is that it provides white-labeling reports on all pricing plans, allowing you to brand the reports with your own logo. This is very useful, especially for agencies that provide SEO services to their clients.
The reports can be delivered on a daily, weekly, or monthly basis, and you can even set up custom reports if you want to track specific metrics.
Ranktracker’s reporting is comprehensive and customizable, making it a valuable tool for any serious SEO service providers or website owners that needs to track their rankings in search engines.
6. Website Audit
Ranktracker also offers a website audit feature, which is a great way to get an overview of your website’s health and identify any potential issues that could be holding you back from ranking higher in search engines.
The website audit report will give you a list of things that need to be fixed on your website, as well as a list of things that are working well. This is valuable information that can help you improve your website and make it more search engine friendly.
Ranktracker’s website audit feature is included in all plans, so you don’t have to worry about paying extra for it.
7. Backlink Checker
Ranktracker’s Backlink Checker tool allows you to see all the backlinks pointing to your website, as well as your competitor’s websites, offering you the possibility to export the check results in a CSV format.
This is valuable information that can help you understand your link-building progress and where you need to focus your efforts. It’s worth mentioning that this tool is a one-time check, meaning that it won’t track the progress and the state of your backlinks.
However, as the Ranktracker team announced, the backlink tracking will be included in the upcoming feature called Backlink Monitor, planned to be released next month (June 2022).
Ranktracker Pricing Plans
Ranktracker has four different pricing plans: Starter, Double Data, Quad Data and Hex Data for people who need to track more than 2,000 daily tracked keywords. Ranktracker offers a 7-day free trial for Double Data and Quad Data plans and a generous 50% discount on yearly subscriptions on all pricing plans.
|Starter||100 Daily tracked keywords|
2 Competitors per domain
100 Keyword finder lockups a month
100 Keyword suggestions per search
100 SERP Checker checks a month
1,000 pages audited a month
50,000 Backlink Checker rows
|Double Data||500 Daily tracked keywords|
5 Competitors per domain
500 Keyword finder lockups a month
125 Keyword suggestions per search
250 SERP Checker checks a month
2,500 pages audited a month
150,000 Backlink Checker rows
|Quad Data||1,000 Daily tracked keywords|
10 Competitors per domain
1,000 Keyword finder lockups a month
250 Keyword suggestions per search
500 SERP Checker checks a month
5,000 pages audited a month
300,000 Backlink Checker rows
|Hex Data||2,000 Daily tracked keywords|
20 Competitors per domain
2,000 Keyword finder lockups a month
500 Keyword suggestions per search
1,000 SERP Checker checks a month
10,000 pages audited a month
600,000 Backlink Checker rows
Ranktracker Pros and Cons
- All-in-one keyword tracking tool
- Track keywords globally
- User-friendly interface
- White-label reports on all plans
- Easy to use
- The SERP Checker is not that accurate
- No trial for the Starter plan
Alternatives to Ranktracker
SE Ranking is a comprehensive rank tracker with a wide range of features that can be useful for both small businesses and agencies.
These are the similarities between SE Ranking and Ranktracker:
- Both offer almost the same features
- Both are all-in-one SEO suites
- They both offer white labeling
These are the differences between SE Ranking and Ranktracker:
- Ranktracker offers a 7-day free trial while SE Ranking offers a 14-day trial
- SE Ranking has a more complex pricing system while Ranktracker’s is more straightforward
- Ranktracker is more user-friendly, while SE Ranking feels a bit bulky
- SE Ranking already has a backlink tracker included, while Ranktracker’s is still under development
- Overall Ranktracker is more affordable and they also offer a starter plan which costs 50% less than SE Ranking’s cheapest plan.
Both SE Ranking and Ranktracker are great all-in-one SEO suites that offer a keyword rank check. If you are looking for a more affordable option, Ranktracker is a great choice. However, if you are looking for a tool with more features, SE Ranking might be a better option for you.
Semrush is an all-in-one marketing platform that offers all the tools you need to run professional SEO campaigns.
These are the similarities between Semrush and Ranktracker:
- Both tools offer a complete digital marketing toolkit
- They both include a 7-day trial
- Daily ranking data updates
These are the differences between Semrush and Ranktracker:
- Ranktracker is more affordable than Semrush
- Semrush has more features than Ranktracker
- Semrush is more accurate than Ranktracker’s SERP Checker
- Semrush includes both, a free plan and a 7 days trial, while Ranktracker only offers a 7 days trial.
Choose Semrush if you are looking for an all-in-one marketing platform with enterprise-level features, with more accurate and reliable data. Choose Ranktracker if you are looking for a more affordable option and you don’t need all the features that Semrush offers.
Ranktracker Review: Conclusion
Ranktracker is packed with features that’ll help you track your rankings, research keywords, and optimize your SEO campaign. All features provide good value, although the SERP Checker could use some improvement as it is not so accurate when compared to other popular SEO platforms such as Semrush.
However, Ranktracker is a great tool with a lot to offer, and its pricing is very reasonable. If you’re looking for an affordable all-in-one keyword tracking tool, then Ranktracker is definitely worth considering. This pretty much sums up our Ranktracker review.